DESIGN

I want you to design a building to provide fifty thousand square feet of office space, to fit in this corner site and to blend with the buildings around.

I want you to design a wage-paying system that will be simple to operate and yet very flexible.

I want you to design a new set of cutlery that will be both attractive and distinctive.

I want you to design a stage set tor a new production of Macbeth.

It is said 1. ... at one time in Japan the design of every article 2. ... the house (tables, teapots, flower vases) was prescribed according to the social status 3. ... the household. Although this allowed little free 4. ... it did mean that everyone grew up in surroundings of good 5. ..., which has become a cultural characteristic of the Japanese.

A designer is a 6. .... solver who has to shape something to meet some need. A designer 7. ... design for use if all his effort is directed to ensuring 8. .... the object, whether bicycle or typewriter, works properly. A designer may design 9. ... selling in which case he would pay full attention to the 10. .... appearance of the object and
also to its selling price: there is no 11. .... why a functioning typewriter should not be beautiful as well; there is 12. .... reason why a pocket calculator should not be attractive to look at and 13. ..... feel. Finally a designer may design for production: the design can be 14. .... together quickly and easily by unskilled workers and the chance of error 15. .... breakage is low. In practice a designer usually keeps all three things 16. ..... mind but it is the different priorities that matter.

A designer may 17. .... for beauty, for cost or for durability. The designer's aim creates his 18. .... : hè sets up his different targets (function, cost, appearance) and then tries 19. .... find a way of reaching them all at once.
Designs tend to move 20. .... a saw-tooth fashion. A trend starts and then develops by steps (more chrome and more fins 21. .... added to 1950 cars) until someone makes a radical change and it all 22. ... again.

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